The recent release of Adventure Tourism Development Index Report (ATDI report) provides a new post-pandemic perspective on the adventure tourism landscape. It highlights destinations which are leading the market, and offers key insight for countries to unlock economic and social advantages of adventure tourism through catering to the increasing demand for authentic travel experiences.
APAC countries that have advanced economies (New Zealand and Japan, Australia, Singapore, South Korea, etc.) dominate the Adventure Tourism Development Index. But the 22 remaining countries in APAC with emerging/developing economy are also important for the adventure tourism sector. So we created a deeper dive focused on the APAC region, breaking down the smaller areas into East and Southeast Asia. South Asia. Central Asia. and the South Pacific Island nation nations.
East & Southeast Asia: A Mix of Established Players and Rising Stars
East Asia has a diverse range of adventure travel destinations, Thailand being the most popular. Its excellent transport networks, well-developed infrastructure and positive image make it a top destination for adventure travelers. Thailand must prioritize sustainable practices to maintain its position, and ensure long-term growth. Malaysia, which has a vibrant entrepreneurial spirit and a supportive environment for business, also needs to embrace sustainability to ensure its future in adventure travel.
China, which is already a strong competitor with its rich culture and robust infrastructure, could attract more adventure travellers by improving its image globally and its health services. Mongolia, a country with pristine landscapes, a unique nomadic culture and a wealth of natural and cultural assets, is a strong contender. Both Vietnam, and Indonesia are promising but must improve their adventure-tourism offerings to be competitive in the region.
South Asia: Safety and Heritage Drive Appeal
Bhutan is a leader in South Asia due to its emphasis on safety and the preservation of the environment. Its commitment towards sustainable practices and its unique cultural heritage makes it a compelling travel destination for eco-conscious tourists.
However, there are challenges for other countries in this region to maximize their adventure tourism. India, for example, has a developed tourism sector but still faces concerns about safety, health and sustainability.
Central Asia: Untapped Potential Beckons
Central Asia offers a mixed picture for the development of adventure tourism. While Kazakhstan, Kyrgyzstan and other Central Asian countries are known for their strong enabling environment and commitment to climate resilience they still need to improve their infrastructure to attract adventure travelers and enhance their image internationally. Uzbekistan also lags behind in protecting natural areas and promoting the local culture, despite a positive enabling environment.
South Pacific Islands: Natural Wonders and Sustainable Practices
Fiji has a well-established adventure tourism industry that places a strong focus on sustainability and safety. Fiji can further improve its natural resource management to solidify its position among eco-conscious adventurers. Palau, known for its pristine ocean environment, shows great promise but must focus on developing tourism infrastructure and marketing its unique offerings to a larger audience.
Samoa’s entrepreneurial spirit has the potential for it to become a major player within adventure tourism. To attract more visitors, it will be important to address infrastructure limitations and enhance its global image. Vanuatu, Tonga and other countries that offer safe and climate resilient environments must improve their resource management, infrastructure and international promotion in order to compete effectively on the regional market.
Moving Forward
The Asia Pacific region is characterized by several key strengths. These include the growing demand for sustainable tourism and adventure travel, a wealth in untapped natural resources and culture heritage, and a emergence of exciting new adventure activities. The region faces challenges in terms of infrastructure development, environmental sustainability and safety and security.
The ATDI is a valuable tool for emerging and developing economies to navigate the dynamic adventure market in Asia Pacific. By embracing sustainable practices and investing in infrastructure and leveraging unique natural and culture assets, these countries can create unforgettable experiences while ensuring the health of their communities and environment.
