Aston Martin Aramco F1® Team is bringing its fans closer than ever to the experience of becoming an F1® driver, with the launch of brand-new motion simulators. Motion simulators are created by an expert team at Memento Exclusives – the memorabilia specialist based in Motorsport Valley – utilising the same processes as F1® teams, to offer an unrivalled racing experience.
These Aston Martin Aramco Motion Simulators were designed to reproduce the famous racecars seen on the tracks. They boast high tech systems that aim at immersing the racer and giving them the chance to experience each twist and turn of iconic racing circuits.
Aston Martin Aramco F1® Team and Memento Exclusives have made simulators available to the public in iconic racing green before, but adding movement to the simulation experience is set to take sim racing to new heights. Each motion simulator was developed in partnership with Silverstone’s race team and includes haptic actuators and a front pivot configuration, as well as haptic feedback. This advancement offers gamers and racers true authenticity, with the motion of a real F1® car accurately emulated from the moment they jump into the cockpit.
Motion simulators are just one of the ways Aston Martin Aramco F1® Team is innovating with technology in recent times. Lance Stroll is known for his work with sims over the years. He revealed ahead of 2023 Bahrain Grand Prix, that he had partially rehabilitated an injured wrist by practicing on a simulator.
He went on to finish sixth at that race. Spanish legend Fernando Alonso, who recently celebrated his 400th Grand Prix at the 2024 Mexico City Grand Prix, has also lent his voice to emerging technology with Ai.lonso – offering visitors to the Aston Martin Aramco website the ability to hear selected articles read in his voice in multiple languages.
Barry Gough, CEO & Founder of Memento Exclusives (F1 Authentics) commented:
“We are delighted to announce the next phase in our partnership with Aston Martin Aramco; these motion simulators take sim racing to the next level, providing gamers and racers with the closest experience to racing an actual F1 car.”
This launch, commemorating Fernando Alonso’s 400th Grand Prix and recognising Lance Stroll’s history with simulators, is a testament to this partnership and the technological advancements here at Memento Exclusives, offering new ways for fans to own the moment.
Matt Chapman, Head of Licensing and Merchandise, Aston Martin Aramco Formula One® Team:
“This is a really exciting collaboration with our partner Memento Exclusives, bringing the world of Formula One to life for sim racers, collectors and our fans alike. The motion simulator has a realistic look and feel, and the additions of movement build on the previous simulators.”
