A new specialised zone at the Int’l Wellness Tourism Expo (iWT) is set to launch on its 3rd run on June 25–27. RX Japan Ltd. is organizing Japan’s very first wellness tourism expo. It will be held at the Tokyo Big Sight.

Last year’s edition saw major success with *9,357 visitors and *144 exhibitors from *26 countries and regions. As wellness tourism expands in Asia and around the world, iWT will continue its triumphant momentum by 2025 with a new exhibition area. This will provide an excellent platform for exhibitors, and deliver more market options to visitors.

The World Wellness Hotel Collections

The World Wellness Hotel Collections will be unveiled as a brand new zone at iWT. This zone promises to provide a platform of influence for both local and foreign hotel operators. Hoteliers get a comprehensive and unique plan to showcase their wellness tourism facilities. This is done at a fractional cost (compared to the regular exhibitor’s booth).

The WWHC package includes pre-designed booths, a listing of company information on the official show website, and provisions such as dashboards, memos for contacts, and digital exchange.

This allows the exhibitors to concentrate solely on the presentation of their facilities. It also heightens the experience of visitors by giving them an extensive showcase of local and foreign hotels, leading to fruitful sales and discussions.

iWT is a platform that allows businesses to expand their reach, and clients to connect with brands they may not have previously connected with due to geographic barriers.

IWT includes a wide range of visitors, including travel agencies, tourism-related media, HR departments and travel influencers. This ensures maximum promotion to stakeholders and that the right wellness tourism facility reaches the right crowd.

Front and Centre on the Global Stage

iWT is proud to bring the best of the huge wellness tourism industry under one roof. It acknowledges the growth of this market, not only in Japan but also on the international stage.

Perceptive is the decision to expand show zones like the WWHC in order to meet local and global wellness tourism demands. It cements iWT’s position as the industry’s premier event for both exhibitors and visitors.

The show’s position as the leading event in the sector is evident by the presence of well-known names. Exhibitors such as the Korea Tourism Organization (KTO), Philippine Department of Tourism (PDT), and Sri Lanka Tourism Promotion Bureau (STPB) were present, showcasing the best wellness tourism offerings.

Some of the best in Japan are also found here, including MediAll Okinawa Resort Workation Promotion Council Snow Peak FIELD SUITE HAKUBA KITAONE KOGEN and the Okinawa Resort Workation Promotion Council.

In 2025, iWT will be delighted to welcome back exhibitors and visitors from South Korea and Philippines to showcase even more wellness tourism services, products, and locations.

The Wellness Tourism Market is Growing

The Int’l Wellness Tourism Expo is a gateway for the Japanese and global wellness tourism markets. It gives exhibitors the opportunity to connect with clients they don’t usually meet and visitors a wider selection of wellness options for their next journey.

This feature makes iWT a vital event for the community, as it facilitates easy, comprehensive connections among individuals, companies, and organisations.