The Philippine Department of Tourism announced its participation at the World Travel Market this year, which is scheduled to take place this week in London. In a press release issued on Friday 1st November, DOT officials highlighted how the event scheduled from 5th to 7th of November would be an opportunity to attract more tourists, especially since the European market makes up a large percentage of foreign visitors to the nation.
The Philippines’ ninth largest source market is the United Kingdom, which has recorded 128,660 arrivals between 1st January and 31st Oct 2024. The UK’s outbound travel market is regaining momentum, which presents a good opportunity for the Philippines.
As of the 1st of November, the number international visitors to the Philippines reached 4,879 022, which is less than 3 millions away from the DOT’s year-end goal of 7.7million arrivals.
The DOT believes that UK tourists are increasingly looking for destinations that offer both value and experience. The Philippines’ rich history, diverse landscapes and immersive travel experiences match the market’s expectations.
What the Philippines wants to present
The DOT announced that its delegation will showcase the country at the WTM London as a top global destination.
Tourism secretary Christina Frasco said:
“With the largest delegation of tour companies, hotels, resorts, and other tourism-related businesses since the pandemic began, the DOT (Department of Tourism) and the Tourism Promotions Board Philippines (TPB) are strategically positioned in order to strengthen international partnerships, solidify the Philippines’ position as a leading destination in the global market, and reaffirm our commitment to transforming our country into a tourism leader in Asia.”
Frasco and TPB chief operating office Maria Margarita Nograles will lead the Philippine delegation to WTM2024. They will be joined by 22 tourism stakeholders from the private sector.
The WTM is a leading global business-tobusiness event for the travel industry. It brings together tourism professionals, ministers of government, and international media in order to showcase innovations and travel and tourism.
WTM London’s 2023 edition hosted more that 40,000 travel professionals, representing 184 countries. This solidified its reputation as the industry’s leading platform.
