Ace Hotel: Swim Club Palm Springs names new General Manager

Ace Hotel & Swim Club Palm Springs announce the appointment of Lucia Aguilar as General Manager. Aguilar began her career at Ace Hotel & Swim Club Palm Springs and recently returned as General Manager, bringing over a decade of industry experience and an intimate understanding of the Palm Springs market.

Aguilar is joining the team after three years at Davidson Hospitality Group. There, she rose to the position of Regional Director of Operations for the Resorts Division. She was responsible for a diverse range of brands, and led teams towards success. Aguilar was Director of Operations at Sage Hospitality Group before joining Davidson.

She played a major role in streamlining the day-to-day operation to ensure optimal workflow, and enhancing the guest experience on multiple properties. Aguilar, who has deep roots in the area, also held previous positions at Hotel Zoso Palm Springs as well as Hard Rock Hotel Palm Springs. She is known for building high-performing teams, driving exceptional guest satisfaction, financial results, and operational excellence.

In her new role, Aguilar will lead the continued evolution of Ace Hotel & Swim Club Palm Springs following its recent property-wide refresh, overseeing all aspects of operations and spearheading exciting initiatives, including the recently reopened Amigo Room. Her return marks a new chapter for the hotel as it combines its signature spirit with new energy and expertise.

Ace Hotel is a collection international lifestyle hotels located in Seattle, Palm Springs and New York. The company’s tastes tend to be a mixture of historical reverence with a contemporary, thoughtful design. We are also big fans of great restaurants, public art, and lobby parties. Each hotel is global-minded but local-focused, paying homage to the places and communities which bring them to life.