Spanish hotel management company Palladium Hotel Group is reinforcing its executive structure with the appointment of Ana Morillo as Corporate Managing Director of the High Energy and All-Inclusive Brands Business Unit. In this new role, Morillo will lead the operations, sales, and marketing strategy for brands such as Ushuaïa Ibiza Beach Hotel, Grand Palladium Hotels & Resorts, TRS Hotels, and The Unexpected Hotels, among others.
This appointment comes at an important time for growth for the international management company. The company has achieved a record-breaking recover after the pandemic, increasing its managed revenue by 60 percent between 2019 and 2024. The group finished last year exceeding €1.2 billion in revenue, marking a 12% increase compared to 2023. Palladium Hotel Group is also executing an ambitious development plan, which includes six upcoming openings and a committed investment of over €650 million in managed assets over the next two years.
According to Jesús Sobrino, CEO of Palladium Hotel Group, “We are in a significant phase of evolution and growth for the company. In this context, a professional of Ana Morillo’s experience and strategic perspective will be essential to consolidate the excellent work achieved in recent years. Her contribution is going to be a significant asset in driving the efficient growth of our brands, and reinforcing the leadership we have in the industry.”
Ana Morillo is a professional with a proven track record of senior management roles in the hospitality industry. She began her professional career in consulting and gained six years of experience. She then joined a multinational hotel chain, where she held a variety of leadership positions before becoming the Global Senior Vice President for Commercial Strategy. She returned to consultancy as a senior director, leading projects for the hotel sector.
Morillo stated, “I take on this new challenge with great enthusiasm and a firm commitment to innovation and excellence. Palladium Hotel Group, with its clear vision of leadership in the hospitality sector and its potential to grow, is at a stage of extraordinary potential. My goal is leverage my strategic expertise to accelerate the growth of the group, optimize profitability and strengthen its position in the hospitality industry.
With this new addition, Palladium Hotel Group has announced changes to its structure, dividing the management of its nine hotel brands – present in eight countries – into two business units. The Lifestyle Brands Business Unit includes Only YOU Hotels and BLESS Collection Hotels as well as the pop-up brand 45 Times Hotels. Juan Serra is the general manager for this unit. The second, the High Energy and All-Inclusive Business Unit, now headed by Ana Morillo, includes The Unexpected Hotels, Ushuaïa Ibiza Beach Hotel, the franchised Hard Rock Hotels, Grand Palladium Hotels & Resorts, TRS Hotels, and Palladium Hotels.
The new structure of the Balearic Origin group will help to drive sustainable growth for each of its brands. It will also create synergies across brands with similar distribution strategies, product offerings, and guest experiences. This structure will improve strategic decision-making and collaboration, as well as personalisation capabilities. It will also generate added value for all stakeholders.
