Above the door, there is a big sign that tells you which brand it is. That was the status quo for hotels – at least, until the early 2000s, when dual-brand hotels first arrived on the scene. Dual-brand Hilton projects have become more common in recent years. This is because they can accommodate a wide range of stay occasions and give guests more choices for room types to meet their needs.
If you’re planning a large family vacation, including parents with children, younger couples, and singles as well, or a business trip where a coworker needs to stay for an extra two weeks, there are many different room types that can accommodate everyone under one roof, even if it isn’t the same Hilton brand.
Dual-brand property offers owners unique solutions that allow them to reduce operational costs while still meeting different sources of demand. They offer the opportunity to capture different stay events, which, in turn, offers enhanced benefits to guests. More than 125 properties with dual-brands are now operated by the company worldwide. By 2024, Hilton’s dual-brand locations will be the 8th largest brand in the world if they were operated independently.
Popular Hilton Brand pairings include:
Andrew Harp, Tru by Hilton’s brand leader, said that dual-brand hotels have been around for decades, but the ability to offer guests a more flexible experience has grown in recent years. “It is not just a mix of room types. Guests can also take advantage of shared amenities such as fitness centers, swimming pools, and food options that highlight the best features of each brand. This model also benefits a range of locations – high density markets, including Raleigh, Nashville, Montreal, and smaller cities with more targeted demand generators, such as Lumberton, North Carolina and Kearney, Nebraska.”
“Dual-brand hotels are a key example of how we are able to flex our brands to meet owner demand, ensuring we are the partner of choice when developing a hotel,” said Matt Wehling, senior vice president, development, US & Canada, Hilton. “With over 100 locations under development, the majority located in the United States. we are partnering with owners throughout the country to deliver innovative solutions that address specific market demands and provide more opportunities for Hilton’s guests to experience Hilton brands.”
A single hotel, or brand, will typically occupy an entire property. This hotel will handle all of the amenities, operations, and behind-the-scenes functions. This is how the majority of Hilton’s properties operate.
In cases where hotel owners are able to identify multiple demand sources, a multi-brand hotel can be a wise investment. It will diversify revenue sources and reduce operational costs. A hotel owner may be building a new hotel in an area where a mix of family leisure and business travelers are expected. The hotel would be best served with a brand that offers extended stays, while the value-minded business travelers would prefer a brand that offers a focused service, especially one that offers free breakfast. In such cases, the hotel owner is able to meet both guest needs at one property.
Over the years, dual-brand properties have tended to blend together more spaces and deliver a truly unique experience for guests. In the past five years, Hilton has averaged 13 dual brand hotels per year. This has doubled its dual brand portfolio.
Recent Dual-Brand Properties
Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown: With more than 40 dual-brand properties under development for Tru and Home2, owners can take advantage of a bespoke prototype for this combination. Home2 Suites By Hilton Phoenix Midtown & Tru by Hilton Phoenix Midtown, which opened recently, adapted this prototype to meet the needs of this unique site. Guests and their pets can enjoy the signature services that each brand is known, including Tru’s Pancakes and Home2’s new build-your-own breakfast sandwiches.
Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton: This dual-brand hotel opened in 2025 as one of the largest hotels in Lumberton, showing the dual-brand prototype’s ability to adapt to smaller cities. Both leisure and business guests can enjoy the comforts of their own home while immersing in the local Lumberton culture. Guests staying at Tru by Hilton Lumberton, Home2 Suites by Hilton Lumberton, and Home2 Suites can enjoy a complimentary continental breakfast in a shared communal area. They can also relax on the outdoor patio or around the fire pits.
Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown: Opened earlier this year, this dual-brand hotel is the first under these two Hilton brands. The dual-brand property is a contemporary dual-brand hotel that offers thoughtful amenities for business and leisure travellers. The property offers a combination of comfort and convenience. It has flexible meeting and event space, and elevated amenities. Guests can maintain their fitness routine in the modern fitness center, and enjoy tasty bites at Urban Oak, the property’s rooftop bar and restaurant.
Hampton by Hilton Austin East Side 5th Street X Home2 Suites by Hilton Austin East Side 5th Street: Experience the best of Austin at the dual-brand Hampton by Hilton and Home2 Suites by Hilton Austin East Side 5th Street hotel. This pet-friendly Austin hotel is close to popular attractions and downtown Austin’s vibrant dining, shopping, and nightlife. If you are staying for an extended period, you can enjoy a complimentary continental breakfast, which includes dishes from both brands.
Hilton Garden Inn Nashville West End Avenue X Home2 Suites by Hilton Nashville West End Avenue: This dual-brand hotel offers a blend of upscale accommodations and extended-stay comforts. Located in Midtown Nashville, the pet-friendly hotel features modern amenities such as a rooftop pool, fitness center, and on-site dining at the Garden Grille & Bar. The hotel is located in Midtown Nashville, a popular destination for both business and pleasure travelers. It offers easy access to popular attractions such as Centennial Park and Vanderbilt University.
