Wyndham Hotels & Resorts, the world’s largest hotel franchising company, reported impressive growth across Europe, the Middle East, Eurasia, and Africa (EMEA) in 2024. Wyndham’s portfolio grew by 6,400 rooms with 51 new hotels and 83 signed contracts.
This expansion included notable developments across France, India, Spain and Turkey. It also demonstrates Wyndham’s commitment to expanding its footprint in high demand travel markets.
The company’s EMEA growth is a key component of its global strategy. It has contributed to a 5% increase year-over-year in its global pipeline, which now totals 252,000 rooms. Wyndham has also seen a 10% increase of revenue per available room. As part its Owner First Approach, the company ensures long-term success for franchisees. This is crucial to its ongoing expansion.
Dimitris Manikis, President of EMEA at Wyndham Hotels & Resorts, commented:
“Our strong momentum in 2024 reflects both the strength of our brand portfolio and the growing regional demand. We continue to grow in high-growth markets such as extended stay and branded homes, while enhancing our presence in the midscale and luxury markets.”
Wyndham’s focus is on diversifying the market in Turkey where it remains as the largest international hotel chain with 120 properties. Key openings include Days Inn by Wyndham Alanya and Wyndham Garden Cambasi in Ordu. Wyndham continued to grow in India with new Ramada and Ramada Encore hotels, including those in Ahmedabad and Srinagar.
It is also worth noting that the company’s growing portfolio of branded residences, with new developments in Spain and Greece planned, highlights its long-term strategy. Wyndham’s commitment in providing value to owners through innovative technologies and a global customer network further solidifies the company’s leadership.
