As weddings in India become more immersive and heartfelt, the Radisson Hotel Group (RHG) is introducing ‘The Art of Weddings by Radisson Hotels’—a thoughtfully curated concept designed to craft unforgettable, personalized and seamless wedding experiences for the modern couple.

Indian weddings are a beautiful fusion of tradition, cultural and contemporary elegance. They evolve into highly personalized celebrations which reflect the unique stories that two families come together.

The grand unveiling was held in Goa, at an exclusive event that was attended by RHG leadership, key industry players and hospitality visionaries. The event was a showcase of a redefined wedding celebration, blending cultural richness with modernity.

The Art of Weddings by Radisson is designed to tell every couple’s beautiful story, it offers highly curated and personalized experiences. From intimate ceremonies at resort locations to grand celebrations in bustling cities, RHG’s extensive portfolio of hotels across regions ensures that every wedding is accessible and tailored as per every couple’s vision.

Built on four core pillars — seamless celebrations, heartfelt hosting, timeless traditions and elevated experiences — the concept ensures a thoughtfully curated journey for every couple. The concept combines modern convenience and deep-rooted tradition by leveraging intuitive digital planning tools, creating region-specific welcome kit experiences, and crafting curated cultural experiences. With an extensive network of expert partners, RHG offers bespoke décor, gourmet dining and immersive rituals that honor the diverse heritage of Indian weddings. Exclusive collaborations between artisans, planners, and performers also allow couples to personalize their celebrations.

“At Radisson Hotel Group, we understand weddings are more than just ceremonies. They are deeply personal journeys that bring families together to celebrate love and traditions. With ‘The Art of Weddings by Radisson Hotels,’ we are redefining wedding celebrations by offering bespoke experiences that honor cultural heritage while embracing modern elegance. From intimate ceremonies at luxurious resorts to grand celebrations on the streets of bustling cities, Radisson Hotels’ diverse portfolio in Tier 1-5 cities offers a variety of settings that reflect each couple’s story.

We are committed to seamless, heartfelt, and value-driven celebrations, which leave a lasting impact. Guided by our brand promise, ‘Every Moment Matters,’ we take pride in curating unforgettable experiences that blend timeless traditions with contemporary sophistication,” said Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group.

‘The Art of Weddings by Radisson Hotels’ offers a flexible framework that allows for localization and customization. This ensures that each wedding reflects both the cultural nuances as well as the personal tastes and preferences of each couple.

RHG sets a new standard in the wedding industry by focusing on creating unforgettable moments. By combining their extensive reach with personalized services, RHG is poised to be the preferred brand for couples who are looking to celebrate the special day in their own way.

Radisson Hotel Group remains a major player in India and is one the largest international hotel operators. It is the largest hotel group in metros such as Delhi NCR and over 50% of its portfolio resides in tier-2 or tier-3 markets. RHG has successfully introduced various brands to the growing Indian market, including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn & Suites by Radisson and Radisson Individuals and its extension Radisson Individuals Retreats.